Networking by Blogging

The great thing about blogging is that it gives a voice to anyone with an opinion and access to internet. According to A Guide to Blogger Relations the people behind blogs as well as reading them are the reason why blogs serve a as a forum for PR purposes. Furthermore, no matter if the blogger is a professional journalist, an enthusiastic or a writer, blogs are social media with a core mission to reach other people and by other people.

Blogging provides seemingly free media coverage due that it supplys information about products, phenomena, or services from objective sources on the contrary to bought marketing space. Thus is seems more reliable, trustworthy and interesting. By linking back to each other, bloggers form an extensive network that covers almost all segments and categories and topics. This network of objective authority provides endless information and inspiration to readers among the customers.

The opportunities that this networking stands for is well notices among PR professionals. The easiest access is to use listings that rank bloggers according to the traffic on their sites or the quantity linking back to them. However, as in A Guide to Blogger Relations is pointed out, the most popular one is not always the best one. As mentioned earlier, the bloggers are people and to gain loyalty or new customers, the development of relationships are required.

Therefore, operating in on-line networks of blogging seems rather similar to real-life networking only in different format. As in real-life one is always able to take a step further and actually pay bloggers to write about one’s products yet it declines the credibility of both; the blogger and the product. And then, just like in real life, the fine line between marketing and PR is crossed.

Building a relationship requires compatible partners with mutual interest and a lot of work and time. To build up a network requires the same ingredients yet multiplied exponentially. And yes, that is applied to on-line networking as well.